Skillset Overview
Get an understanding of the depth and breadth of our team's skills across a wide range of marketing areas.
Area
Strategy
Strategy
Description
Determining the overall
game plan for reaching
prospective consumers
and turning them into
customers
Topics / Skills
Brand Identity
Objectives Setting
3-6-9 Marketing Strategy
Product Placement
Product Pricing
Campaign
Management
End to end
management of
campaigns across
multiple channels to
reach a desired
outcome in line with
the strategic objectives
Defining Purpose
Producing the Design Concept
Target and Budget Setting
Operational Delivery Requirements
Channel Planning
Asset Planning
Scheduling
Implementation
Analysis and Reporting
Audience &
Industry
Targeting specific user
groups and interest
groups
Consumers
Businesses
Wellbeing
Health
Fitness
Lifecycle
Management
Defining, planning and
managing the lifecycle
stages of the
customers journey to
achieve the desired
goals
Brand Awareness
Engagement
Lead Conversion
Growth
Retention
Advocacy
Software
Ability to use the
software effectively
Hubspot - Contact Management & Lead Capture
Hubspot - Emails & Workflows
Hubspot - Design Tools
Hubspot - Landing Pages
Google Analytics
Google Tag Manager
Zendesk - Guide
Canva
Other Graphic Design Software
Video Editing Software
Content
Writing
Concepting, drafting,
editing, proofing and
publishing written
content
Webpages
Landing Pages
Social Posts
Emails
Newsletters
Audio Visual
Content
Production
Production of any
audio visual assets
from scratch or from
compilation
Reels
Stories
Infographics
Image Selection
Icons and illustrations
Social Post Graphics
Social Post Videos
Video Advertising
Podcasts
Social Media
Management
Account management,
brand positioning,
audience targeting,
engagement growth
and content posting
LinkedIn
Facebook
Instagram
YouTube
TikTok
Twitter
Digital
Advertising
Account management,
Audience targeting,
Target & Budget
setting, Ad creation
and posting, ROI
management
Google Search Ads
Google Display Ads
LinkedIn Ads
Facebook Ads
Instagram Ads
YouTube Ads
TikTok Ads
Email
Marketing &
Customer
Data
End to end
management of
marketing customer
data and ability to
target effectively
through email
Email Campaign Design
Template Creation
Workflow, Triggering and Automation
Customer Segmentation
Database Management
Subscription Management
Data Regulation/GDPR Adherence
Website
Management
Ensuring the website is
at optimum performance for user experience and search engine
SEO
Site Health (broken links, redirects…)
Webpage Layout Design
Webpage Structure/ Element Creation
Traditional
Channels
Arranging and
coordinating content
publication through
traditional channels
SEO
Site Health (broken links, redirects…)
Webpage Layout Design
Webpage Structure/ Element Creation
Department
Management
Ability to run a
marketing department
Recruiting Marketing Staf
Team Management
Performance Management
Capacity Planning
Budget & Forecasting